Modern Innovator

Australian_Archetype_GridModern Innovators are the classic experiencer of all that the modern world has to offer. This growing cohort of Australians have a desire to get the most out of life. They are soaking up experiences locally and abroad to appreciate different cultures and then incorporate the best parts of them into their everyday life and community. Their views in life are shaped by new and liberating ideas that spring from global cities however these views might not be accepted by everyone, especially some of their older or more conservative acquaintances. Their legacy is not necessarily going to be financial, but an understanding of the world and what it could become. Their photo albums are full of memories from artistic and cultural events. They have pursued a quality, perhaps even lavish, lifestyle because ‘you only live once’.

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